THE RISING PUERTO RICAN ARTIST, WHO RECENTLY WON ‘MALE NEW URBAN ARTIST OF THE YEAR’ AT THE 38TH EDITION OF PREMIO LO NUESTRO, INITIALLY ANNOUNCED THE FIRST SHOW, WHICH SOLD OUT WITHIN MINUTES, AND DUE TO OVERWHELMING DEMAND, ADDED A SECOND DATE, WHICH SOLD OUT QUICKLY
These upcoming back-to-back sold-out hometown performances mark a defining milestone for the rising Puerto Rican urban star, celebrating his rapid ascent alongside the fans who have supported him from day one. With this historic response, fans are now calling for ROA to take the next step and announce a show at the iconic Choliseo.
The announcement follows an extraordinary week for ROA, who took home his first TelevisaUnivision Premio Lo Nuestro award for Male New Artist of the Year. The win marks his third consecutive breakthrough male artist recognition, following victories at Premio Tu Música Urbano and Premios Juventud 2025 in the same category, further establishing his growing industry impact and continued artistic rise. He was also recently named a Latin Artist to Watch for 2026 by Billboard.
“Originally from Naranjito, ROA is considered one of the most innovative voices of the new wave of Puerto Rican trap music, thanks to his distinctive sound … and captivating live performances. In recent years, his name has resonated strongly as one of the fastest-rising urban artists with songs like “Me Gustas CC,” “Never 2 Late,” and “777.” Since 2023, when he officially emerged on the scene with his EPs Private Suite, Vol. 1, followed by Private Suite, Vol. 2 (2024) and Private Suite, Vol. 3 (2025), respectively, he has collaborated with artists such as Luar La L, De La Rose, Yanblock and Omar Courtz, among other up-and-coming Puerto Rican urban artists in the industry” - Billboard
Adding to his momentum, ROA is featured on Omar Courtz’s latest album ‘Por Si Mañana No Estoy’ on standout track “WO OH OH,” which is currently trending #1 in seven countries, including Puerto Rico, and sits at #2 globally, highlighting its massive worldwide traction. The official music video for “WO OH OH” is also trending #4 worldwide, further amplifying the song’s global reach.
Similarly, “Falsas Promesas Remix,” his standout collaboration alongside Midnvght, Mora, Eladio Carron and Clarent, is also charting Top 2 in Puerto Rico.
With more than 1.8 billion global streams and over 6 million followers across social platforms, ROA continues to establish himself as one of the most exciting emerging forces shaping the future of Latin urban music. His consistency, commanding live performances, and strong connection with fans position him not just as an artist to watch, but as one defining the next era of the genre.
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