Filmed in Mexico, the music video captures a lively carne asada party, a classic Mexican gathering of friends and family. The storyline follows the pursuit of a love interest through lavish gestures and material displays, yet she resists, embodying independence and self-worth while embracing her own success.
Parallel to the release, Xavi also unveiled his X Tour, a coast-to-coast journey that will bring his chart-topping catalog to stages across the U.S. Produced by Live Nation, the tour kicks off November 8, 2025, at Belico Fest in Phoenix, Arizona, before heading to major cities including California, Texas, and New York. Joining Xavi on the road as a special guest is Fabio, his brother and longtime collaborator, who has co-written and performed on many of his biggest hits.
The new single and tour news arrive on the heels of a milestone year for Xavi. He recently scored three nominations at the 2025 Premios Juventud, including Tropical Hit for “En Privado” with Manuel Turizo, Best Mexican Music Fusion for “Corazón de Piedra”, and Best Mexican Music Album for his debut project Next. “En Privado” continues to dominate internationally, charting in 12 countries—reaching #14 in Mexico and #107 in Colombia—and peaking at #131 on the Spotify Global Chart. The track was also highlighted by Billboard as one of the Best Latin Songs of 2025.
ABOUT XAVI:
Xavi is the leading voice of Música Mexicana’s new generation, with over 4.8 billion career streams. Born in Phoenix and raised between the U.S. and Nogales, Sonora, the singer-songwriter blends traditional corridos with R&B, pop, and urban influences. He rose to global prominence in 2024 with “La Diabla,” which topped Spotify’s Global 200 and became the longest-running #1 Latin solo song in the chart’s history. The hit also earned Xavi his first entries on the Billboard Hot 100 and Billboard Global 200 charts, where it spent a month in the Top 5. That same year, he released his debut album Next and won New Artist of the Year at the Billboard Latin Music Awards.
In 2025, Xavi took home his first iHeartRadio Music Award for Best New Artist – Regional Mexican, and earned nominations for Artist of the Year and Regional Mexican Song of the Year. He also won two Premio Lo Nuestro awards, including Mexican Music Fusion of the Year and Best New Artist – Mexican Music. In addition Xavi has released a string of high-profile collaborations including “En Privado” with Manuel Turizo, “Mírame Feliz” with Belinda, “La Del Primer Puesto” with Reik, and "Bien Pedos" with Kapo. Most recently, he starred in a major campaign with JD Sports and Adidas U.S., expanding his impact beyond music.
ABOUT GRUPO FRONTERA:
From the Rio Grande Valley in South Texas, Grupo Frontera—formed by friends Adelaido Solís, Julián Peña Jr., Alberto Acosta, Carlos Guerrero, and Juan Javier Cantú—is a música mexicana group celebrated for its signature norteño and cumbia style. They have collaborated with artists such as Carlos Santana, Peso Pluma, Shakira, Christian Nodal, Carin León, Fuerza Regida, Maluma, Netón Vega, and on a global scale with Bad Bunny on the smash hit “Un x100to,” which reached #1 on the Billboard Global 100 and Spotify.
Known for blending norteño and cumbia sounds, Grupo Frontera continues to push creative boundaries. Their albums El Comienzo and Jugando A Que No Pasa Nada rank among the most-streamed in Mexico, and in 2024 they earned their first Latin GRAMMY® for Best Norteño Album.
Closing out 2024, they released the collaborative album Mala Mía with Fuerza Regida and, most recently, their EP Y Lo Que Viene, further solidifying their standing as one of música mexicana’s most influential groups
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