Keityn, Édgar Barrera, and Shakira lead the Latin Grammy nominations this year, securing 27 nominations between them.

In less than 24 hours, the video has accumulated nearly 6 million views on YouTube and is trending at the #1 spot on the platform.

Watch “El Jefe” now on YouTube.

Miami, FL. September  2023. This year, the world of Latin music quakes with a historic collaboration that has brought three of the most influential songwriters in the industry together to give life to a smash hit.

Shakira, Keityn, and Édgar Barrera, who are all known for their remarkable ability for creating hits and who are widely nominated to this year’s Latin Grammy Awards, have done it again with what promises to be one of the biggest hits in Shakira’s career: “El Jefe,” in collaboration with the outstanding regional Mexican band Fuerza Regida.

Shakira, one of the most iconic and versatile artists in the world, hasn’t only left her everlasting mark on Latin music, but has also proven to be an exceptional songwriter, breaking cultural barriers and extending her reach worldwide with her unifying compositions.

Her central role in the creation of “El Jefe” highlights her tremendous talent and versatility, and demonstrates once again why she is one of the most prominent and influential multi-faceted artists of all time.

Keityn, who over the past few years has developed a harmonious and fruitful relationship with Shakira, becoming the great creative companion behind the Barranquilla-born artist’s massive hits such as “Te Felicito” with Rauw Alejandro, “Monotonía” with Ozuna, and her global #1 hits “TQG” with Karol G and “BZRP Music Sessions #53,” is currently celebrating his extraordinary seven Latin Grammy nominations.

These include Songwriter of the Year, Album of the Year (“Mañana Será Bonito”-Karol G, “Play”-Ricky Martin), Song of the Year (“Acróstico”-Shakira, “Shakira: Bzrp Music Sessions, Vol. 53”-Bizarrap ft. Shakira, “TQG”-Karol G ft. Shakira), and Best Urban Song (“TQG”).

This synergistic relationship led Shakira, who this year also received seven Latin Grammy nominations, to invite Keityn to appear in the music video for “El Jefe,” marking the first time that the young Colombian songwriter and producer shares the screen with this iconic international artist. 

In less than 24 hours, the video has accumulated nearly 4 million YouTube views and is trending at #1 on the platform.

As a result of his impactful songwriting, Keityn received ASCAP Latino’s 2023 Songwriter of the Year Award earlier this year, and many of his magnificent compositions currently rank among the top 10 most viewed Latin music videos on YouTube, including “Mi Ex Tenía Razón” (Karol G), “El Amor de Su Vida” (Grupo Frontera ft. Grupo Firme), “TQG” (Karol G ft. Shakira), and “Según Quién” (Maluma ft. Carin León).

This exciting musical project unites three industry giants, emphasizing Shakira’s importance and her ability to forge exceptional collaborations with creative talents like Keityn and Édgar Barrera.

“El Jefe” promises to be an anthem that will endure in the memory of Latin music lovers and will establish a new standard in the industry. Don’t miss this musical phenomenon: enjoy “El Jefe” now on YouTube!

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